Recently, students from Class 12301 of the Business English Program at the School of Foreign Languages, Yangtze University, achieved a significant milestone during their internship at Footway, a school-enterprise cooperation partner specializing in foreign trade comprehensive services. Through mainstream cross-border e-commerce platforms such as Shopee, they successfully secured two orders from customers in Taiwan and Vietnam, marking their "youthful 出海 (chūhǎi - going global)" journey with a groundbreaking first breakthrough. This remarkable achievement not only delivered a satisfying conclusion to their summer practice but also highlighted the practical value of the school-enterprise collaborative education model in cultivating application-oriented talents.

This summer internship focused on developing practical capabilities in general trade and cross-border e-commerce, establishing a full-chain training system of "theoretical foundation + practical training." In the initial stage, Footway customized a systematic training curriculum tailored to the operational characteristics of the Shopee platform, with experienced professional mentors providing guidance throughout the teaching process. From detailed explanations of platform rules and regional market preference analysis to logic behind selecting high-potential products, refined store operation strategies, and the use of platform-specific promotion tools, mentors helped students master core skills through case studies, interactive discussions, and other methods. The students listened attentively, took meticulous notes, and engaged in lively exchanges, laying a solid theoretical foundation for subsequent practical operations.

Entering the hands-on phase, the students faced real-world challenges: each was tasked with operating an exclusive store on Shopee, independently handling the entire process from product listing, promotion, and marketing to customer service. Confronted with new challenges such as screening a vast array of products, writing copy adapted to markets in Taiwan and Southeast Asia, designing eye-catching product images, formulating precise pricing, and developing platform promotion plans, the students—despite having no prior experience—did not back down. They consulted mentors on difficult issues with an eager-to-learn attitude, shared experiences and solved problems through team collaboration, accumulated practical experience by continuously adjusting strategies and optimizing plans, and gradually mastered the essence of Shopee platform operations.

On August 7th, with the completion of the two cross-border orders, the students’ efforts received the most direct recognition. This was not only a breakthrough in sales performance but also an acknowledgment of their professional competence and practical abilities, marking a solid first step for this group of young talents in the cross-border e-commerce field through platforms like Shopee. Moving forward, Footway will further expand the training content by guiding students in conducting cross-border platform live-streaming training. Through real-scenario drills, students will master overseas live-streaming script design, interactive skills, and product selection strategies, comprehensively enhancing their overall cross-border e-commerce capabilities.

Looking ahead, Footway and Yangtze University will continue to deepen school-enterprise cooperation, constantly improve the practical education system, and create a fertile ground for more students to "learn by doing and do by learning." This collaboration aims to cultivate more high-quality talents who meet industry needs, enabling youthful strength to "sail far across the sea" through cross-border e-commerce platforms and inject lasting momentum into the high-quality development of the industry.