On November 4th, the 138th China Import and Export Fair (Canton Fair), hailed as the "barometer and vane of China's foreign trade," concluded successfully in Guangzhou. As the closing chapter of this year's event, the third phase (October 31st - November 4th) closely centered on the core theme of "Better Life," featuring five key exhibition sectors including Fashion, Home Textiles, Food, Pharmaceuticals, and Machinery. Covering a total exhibition area of 515,000 square meters, it attracted over 12,000 enterprises worldwide and received buyers from more than 200 countries and regions. Serving as an efficient platform integrating product display, technical exchange, and order negotiation for Sino-foreign economic and trade cooperation, the fair fully demonstrated the resilience and vitality of China's foreign trade.

In this exhibition, 12 key enterprises from Shashi District participated as a group, including Jingzhou Jingfu Auto Parts, Hubei Henglong Auto System Group, Hubei Xiaohuya Food, Jingzhou Shashi Buming Foreign Trade, Hubei Damai E-Commerce, and Jingzhou Shengsheng E-Commerce. Leveraging their industrial advantages, these enterprises aligned with the "Better Life" theme and global consumption upgrading trends, showcasing core technologies, high-quality products, and service capabilities in characteristic industries such as food processing, auto parts, and fashion light industry. They emerged as a striking "Shashi Scenery" at the Canton Fair.

Among them, the men's and women's apparel series by Jingzhou Shengsheng E-Commerce Co., Ltd. became a "crowd favorite" with fashionable designs, comfortable experience, and strict quality control. During the exhibition, the company received buyers from Pakistan, France, Singapore, and other countries. Through immersive sample displays, professional technical explanations, and customized demand matching, it successfully secured 15 intentional orders and signed 8 clients on-site, laying a solid foundation for expanding core markets in Europe, America, and Southeast Asia. Additionally, Hubei Xiaohuya's featured braised food (with unique flavors and standardized craftsmanship) and Jingzhou Jingfu Auto's high-end auto parts (relying on advanced technology and reliability) both achieved multiple cooperation intentions.

To address challenges such as cumbersome exhibition procedures and insufficient foreign trade experience for enterprises, Footway Foreign Trade Comprehensive Service Center provided "nanny-style" full-chain service support. Special personnel were assigned to follow up and implement tasks ranging from booth application and planning, preparation of exhibition materials, to booth decoration and multilingual translation support during the exhibition, as well as post-exhibition order follow-up and customs clearance guidance. These efforts accurately resolved pain points and difficulties in participating in the exhibition, safeguarding the achievements of the participating enterprises.

In the future, Footway Foreign Trade Comprehensive Service Center will further leverage its role as a bridge for the foreign trade service platform. It will encourage more local enterprises to actively participate in various international exhibitions and economic and trade activities, broaden global market channels, and strive to promote the quality improvement and steady development of regional foreign trade economy, injecting stronger momentum into the high-quality development of the local economy.